Najla Abdellatif shares her personal journey with coaching, from leaving her 9 to 5 job to becoming the creator of Zero Waste Palestine. She discusses the challenges, identity shift, and the impact of coaching on her journey. The conversation delves into the importance of lightness, flow, and overcoming limiting beliefs in the context of social entrepreneurship and following one's calling. Takeaways Coaching can help address limiting beliefs and stay in a state of flow while building a venture. Approaching environmental work from a place of inspiration and beauty can be more effective than fear and anxiety. Working with a coach who understands the impact scene can provide valuable support and guidance. Leaving a 9 to 5 job to follow a calling can be a challenging but empowering decision. It's important to remember why we started creating ventures and to find joy and lightness in the process. Learn more about Zero Waste Palestine.