Happy Thursday Limitless Family! We're going to talk about becoming the authority in your industry. Now, you may ask, “How in the world do I do that when it's so saturated?” Now, do you think Walmart saw Kmart as a threat when they started? No. They studied and watched their competitors become the best in their industry. Think about your competition, what they're doing that you aren't. Are they consistent in their content? Are they continuing to educate, improvise and invest in their growth? Are they offering more resources, more accountability, faster delivery? These are the questions you should be asking yourself and following their lead. Look at the top 10 companies in your industry and study their every move. Look at their ad copy the VSLs, their automations, their client wins, their social media and enroll in their weekly emails. Success leaves clues and the reason they're winning and you aren't because you don't take action. Plain and simple. It comes down to putting in the work, being 10 steps ahead of your competition at all times knowing their next move before they even made it. Study your competition, implement, test and simplify. And if it doesn't work, at least you tried and you learned along the way.