This episode features my good friend "Jason Phillips". Someone who has successful built and exit multi million dollar companies time and time again. He shares his background, starting from a challenging financial situation in 2014 to rapidly growing his online coaching business to multiple seven figures. He then transitioned to building a certification institute for coaches and eventually decided to focus more on profit and happiness, leading to the decision to sell one of his companies and restructure the other for cash flow. We delve into various aspects of entrepreneurship, including the importance of understanding the market, creating separation in the marketplace, maintaining clean financial records, and building a strong team. The evolution of marketing strategies, emphasizing community-driven and connection-based approaches. We also touch on lessons learned from previous exits, such as the need for vision, understanding personal branding implications, and leveraging data-driven decision-making to maximize profitability and prepare for exit. I'm Sure you will find this episode very insightful! CHAPTERS 2:08 - The Journey to Profitability: From Broke to Seven Figures 3:28 - Reevaluating Success: Lessons from Backing Out of Diligence 5:05 - Finding Happiness in Profit: A New Business Paradigm 7:02 - The Struggle of Day-to-Day Operations: Visionaries vs. Managers 9:02 - Maximizing Profit: Evolution of Business Models 10:36 - Transitioning to a Leaner Model: Streamlining for Higher Profits 11:19 - Ensuring Impact: Balancing Profitability with Purpose 15:21 - Marketing Insights: Strategies for Growth and Differentiation 20:08 - Creating Market Separation: The Key to Sustainable Growth 21:07 - Preparing for Exit: Lessons in Vision and Strategy 22:38 - Standing Out in a Crowded Market: The Importance of Uniqueness 23:43 - Navigating Personal Branding: Balancing Asset and Liability 25:09 - Planning for Transition: Integrating Personal Brand into Business Exit Strategy 26:05 - The Power of Data: Leveraging Analytics for Success 26:09 - The Path to Acquisition: Maximizing Value for Long-Term Success Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter Connect with Jason: Facebook - Jason Phillips