In todays episode, I've got Seth Soloff in the studio, co-founder of Haute Living, about his journey of navigating and evolving in the magazine industry over the past 19 years. Facing many challenges, especially with the declining popularity of print media, Seth adapted by pivoting the business model. Haute Living diversified its revenue streams, focusing more on events, digital, and social media content. They also ventured into new business areas such as launching a jet company and a real...

The podcast episode emphasizes the critical importance of branding beyond just logos and color schemes. The host argues that true branding is about defining core values, target audience, and unique message. Entrepreneurs are encouraged to spend time figuring out their brand's identity, including what they stand for and what they oppose. A strong, distinct brand can make or break a business, influencing everything from marketing effectiveness to customer loyalty and community building. Through...

Today I've got Brad Sumrok in the house. Termed "The Apartment King". We discuss the conventional wisdom surrounding education and real estate investment. Brad explains how societal norms lead many to unquestioningly spend large sums on a traditional college education, only to find limited job prospects afterward. Reflecting on his own experience, Brad details his journey through the corporate world, achieving degrees and following the expected path until it left him unfulfilled and...

In today's episode I delve into the three phases of lead generation: cold, warm, and ultra-hot leads. Cold leads are those who are unfamiliar with your brand, requiring substantial effort to convert. Warm leads are somewhat familiar with your offerings and have a higher likelihood of conversion, while ultra-hot leads are highly engaged, long-term followers or previous customers ready to make a purchase without much convincing. I cover the importance of transforming cold leads into warm and...

Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group. Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and...

The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to...

In today's episode we have Ben Press, someone who found some of the greatest stars we have seen in our favorite movies. One he is most known for is securing a role for Amanda Seyfried in "Mamma Mia!" despite initial resistance from the studio, highlighting the importance of persistence and leveraging trusted relationships. He emphasizes never taking no for an answer and building authentic connections that can facilitate achieving significant goals. This mindset, which was crucial in his...

QUESTIONS 1:37 - What has been your biggest challenge in growing your business online and how did you overcome it? 2:32 - How do you stay motivated and inspired in the face of setbacks? 3:28 - What is a breakthrough moment that significantly changed your business trajectory? 4:13 - How do you balance your personal branding with company branding in your marketing strategy? 5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret? 5:34 - How do you...

Larry Namer, a veteran in the entertainment industry known for his work with E! Entertainment Television shares his journey of building a multi-billion dollar network from scratch. He highlights the challenges faced and the innovative solutions implemented to overcome financial constraints. Recounting how his team started the network with just $2.5 million, he explains how they maximized resources and leveraged high-quality content like movie trailers and popular shows such as "Talk Soup" and...

In this podcast episode, i delve into the world of disruptive brands, exploring the transformative impact of billion-dollar companies on various industries. Through examples like Liquid Death's unconventional approach to selling water or the paradigm-shifting clash between Netflix and Blockbuster, the narrative unveils the power of innovation and adaptation in driving success. These stories underscore the importance of agility and foresight in navigating turbulent economic landscapes, urging...

Paul Fisher, a Supermodel agent, that has represented some of the biggest stars in the industry over several decades. From Naomi Campbell to Stephanie Seymour, his roster boasts iconic names that have graced the covers of top magazines and walked the most prestigious runways. With a knack for spotting talent and brokering multi-million dollar deals, Paul's influence extends beyond the modeling world into the realm of social media, where he now navigates the landscape of influencers and...

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to...

This episode features my good friend "Jason Phillips". Someone who has successful built and exit multi million dollar companies time and time again. He shares his background, starting from a challenging financial situation in 2014 to rapidly growing his online coaching business to multiple seven figures. He then transitioned to building a certification institute for coaches and eventually decided to focus more on profit and happiness, leading to the decision to sell one of his companies and...

In todays episode we delve into the age-old notion that millionaires typically maintain multiple streams of income. How businesses, even giants like Amazon and Apple, continuously grapple with challenges and imperfections despite their monumental success, and why the dream of passive income might not be what you think it is. From start-up inception to scaling operations, and the significance of aligning entrepreneurial aspirations with individual capabilities and market dynamics. This...

In today's episode I had the pleasure of sitting down with Nick Santonastasso, a motivational speaker and entrepreneur. He shares insights into his journey of self-discovery and success. From his early days creating viral content on Vine to evolving into a sought-after speaker and coach, Nick's story is one of resilience and adaptation. He emphasizes the importance of embracing authenticity and staying true to oneself, even amidst the pressures of entrepreneurship. Nick's vision for the...

In this podcast episode, I delve into the crucial systems and frameworks necessary for scaling a business to a million-dollar enterprise and beyond. I emphasize the significance of implementing robust systems for tracking Key Performance Indicators (KPIs), recruitment processes, personnel management, financial monitoring, and marketing strategies. Drawing from personal experience and industry insights, the host provides detailed examples and practical advice for entrepreneurs aiming to...

In this podcast episode, my team has conjured up 20 juicy questions to ask me. I explore the significance of focus in achieving success and delves into the factors that contribute to creativity. Whether creativity can be taught and share personal experiences, including my biggest "oh sh*t" moment and scariest moment in business. The conversation transitions to advice for navigating challenges, including goal-setting best practices and deciding between paid ads and organic reach in...

In today's episode, I delve into the distinctive behaviors of successful individuals, focusing particularly on their morning routines. I elaborate on this to help you understand why you should craft a personalized routine tailored to your goals, without being swayed by societal norms. Drawing from interactions with high achievers across various fields, I've noticed unwavering focus on self-improvement and goal attainment, contrasting it with the common tendency to prioritize external...

In this episode I got the chance to sit down with the legend himself Dame Dash, a trailblazer in the hip-hop industry, to share insights from his remarkable journey as an entrepreneur. Dame reflects on his transition from a teenage drug dealer to a music manager, highlighting the pivotal moments that led him to co-found Rockefeller Records and nurture talents like Jay Z and Kanye West. He emphasizes the importance of independence and integrity in business, recounting his experiences of...

Considering hosting your own live events but unsure where to start?  In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts. I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket...

In this episode, we meet Hofit Golan, a social media star with a whopping 3.6 million followers on Instagram. Hofit shares her secrets to making it big in the online world, emphasizing the importance of authenticity and passion. She discusses how even the simplest and most unexpected content can go viral, urging listeners to just be themselves and have fun creating. Throughout the conversation, Hofit provides practical advice on how to navigate the world of social media, from understanding...

So, I just wrapped up a week where I got to hang out with none other than Sir Richard Branson. You know, the legendary entrepreneur who's all about shaking things up with his bold ideas and infectious energy. Yeah, that guy. Anyway, during our time together on his Island, he shared and I observed some really cool insights into life and business that I am keen to share with you all. One of the big takeaways for me was Branson's mantra of always saying "yes" to new opportunities. I mean, the...

In this episode, we dive deep into the world of payment processing, where stability is king. Discovering that payment processors prefer steady growth over sudden spikes, emphasizing the need for consistency in business performance. Financial stability and risk management are top priorities for processors, requiring startups and ecommerce businesses to prove their financial strength to gain trust. We also discuss how useful it can be to communicate everything to you're processor, so when they...

Welcome to another transformative episode of Living the Red Life, where today we're diving into the revolutionary world of Artificial Intelligence (AI) and its game-changing impact on business operations. Forget about the traditional way of doing things; AI is here to revolutionize how we handle sales processes, lead generation, and much more. Inspired by a recent live event where members learned to build entire sales funnels and processes in mere hours with AI, this episode is a must-listen...