Dr. Jen Fraboni, a renowned physical therapist and social media influencer, joins the show to discuss her unconventional journey in healthcare and personal branding. Dr. Jen shares how she shifted from traditional physical therapy to creating a thriving cash-based practice and a significant social media presence. She dives into the challenges of overcoming industry norms and the importance of addressing her audience's needs to build trust and engagement online. Her emphasis on delivering educational content in an accessible way has helped her establish a strong following, turning her passion for physical therapy into a global platform. Throughout the conversation, Dr. Jen highlights key lessons about staying authentic, consistent, and purposeful in content creation. She reflects on overcoming imposter syndrome and simplifying complex concepts to resonate with a broader audience, which has been vital in her success. The episode also touches on how Dr. Jen built a community by meeting people where they are, focusing on their needs rather than industry expectations, and how consistency and genuine passion can create a lasting impact in both business and personal growth. CHAPTER TITLES 3:04 - Overcoming Industry Norms: Shifting Perspectives 4:20 - Cultivating Social Media Through Audience Needs 5:35 - Welcome to Living the Red Life: A New Approach 7:53 - Turning Passion Into a Powerful Brand 9:16 - Dr. Jen’s Journey: From Physical Therapy to Global Impact 10:22 - Breaking Into Business: From Social Media to Cash-Based Programs 12:25 - The Power of Consistency in Content Creation 14:10 - Overcoming Imposter Syndrome in Social Media 15:07 - Simplifying Complex Concepts for Mass Appeal 17:04 - Building Community: Meeting People Where They Are Connect with Dr Jen Fraboni: IG - Docjenfit WEBSITE - Jen.health Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter