In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career. CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation 05:00 - You Already Know Enough: Stop Overpreparing 07:00 - The Confidence Trap: Comparing Yourself to Colleagues 09:00 - Obsession Shift: From Expertise to Marketing Mastery 11:00 - Leapfrog Learning: Mastering New Skills in 60 Days 13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth 15:00 - The Power of Philosophy: Creating a Family Wealth Strategy 17:00 - Different Games, Different Rules: Knowing Your Objectives 21:00 - Social Media vs. Business: Playing the Right Game 23:00 - Timeless Lessons: An Introduction to The Obvious Choice Connect with Jon: Personal Trainer Development Centre IG & X = Itscoachgoodman BOOK - The Obvious Choice www.theobviouschoicebook.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter