Ajit Nawalkha, a seasoned entrepreneur, author, and co-founder of Evercoach, shares his insights on building a successful coaching business. Ajit, known for his expertise in personal development and business strategy, is also recognized for his significant contributions to Mindvalley, where he played a key role in developing and expanding their coaching and training programs. His involvement with Mindvalley underscores his deep understanding of the coaching industry and his commitment to helping others achieve their personal and professional goals. Throughout the discussion, Ajit emphasizes the importance of niche marketing, the role of effective systems, and continuous learning to stay ahead in the competitive coaching landscape. His practical strategies, such as requiring deposits to ensure client commitment, provide valuable guidance for both new and experienced coaches looking to scale their businesses efficiently. CHAPTER TITLES 00:42 - Introduction and Background 02:15 - The Importance of Personal Branding 04:30 - How to Attract High-Quality Clients 06:32 - Building Credibility in the Coaching Industry 07:55 - Scaling a Coaching Business 09:10 - Overcoming Challenges as a Coach 10:33 - Leveraging Social Proof and Testimonials 12:03 - Setting Up Effective Systems and Processes 13:20 - The Power of Niche Marketing 15:10 - Managing Marketing Teams and Live Events 16:25 - Why Deposits Lead to High-Quality Conversations 17:13 - Differentiating Coaching from Mentoring 19:01 - Importance of Learning from Other Industries Connect with Ajit Nawalkha: IG - Realcoachajit Coachajit.com Minvalley.com/certs Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter