In this episode, ultra-endurance athlete and coach Zach Bitter dives into the parallels between his experiences as a world-class ultramarathon runner and the mindset needed to build a successful business. He discusses the importance of data-driven strategies, balancing passion with sustainability, and the key role that feedback plays in refining both his coaching and business approaches. Zach reflects on the lessons he's learned from mistakes, explaining how reevaluating goals every few months has helped him stay aligned with his long-term vision. He emphasizes the need to appeal to a broad audience when creating content, while still offering value to more advanced clients, a balance he has honed over time. Zach also shares how big media opportunities, such as appearances on major podcasts like "The Joe Rogan Experience" and "Lex Fridman Podcast", impacted his career. He stresses the importance of being prepared for these moments to fully capitalize on them. Toward the end, Zach talks about his future goals, which include breaking his own 100-mile records and tackling a transcontinental run from San Francisco to New York. He reflects on his athletic journey, growth as a coach, and the evolution of his brand, offering valuable insights for both athletes and entrepreneurs looking to reach the next level. CHAPTER TITLES 03:12 - Shaping Success in Ultramarathons Through Data-Driven Strategy 04:26 - Transitioning From Elite Athlete to Business Leader 06:07 - Balancing Passion With Sustainable Growth in Business 08:15 - Leveraging Customer Feedback to Refine Coaching 09:28 - The Power of Consistency in Athletic and Business Success 11:33 - Navigating the Intersection of Ultra-Endurance and Entrepreneurship 13:09 - Learning From Mistakes and Maximizing Positive Feedback 15:42 - Reassessing Goals Every 3-6 Months for Optimal Results 17:09 - Engaging Diverse Audiences With Tiered Content Strategies 19:04 - Embracing Broad Appeal Before Diving Into Advanced Content 22:00 - Preparing for Big Opportunities: Lessons From the Rogan Experience 24:30 - Future Goals: Fastest 100-Mile and Transcontinental Challenges --- Connect with Zach: WEBSITE - Zachbitter.com IG - @Zachbitter Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter