QUESTIONS 1:37 - What has been your biggest challenge in growing your business online and how did you overcome it? 2:32 - How do you stay motivated and inspired in the face of setbacks? 3:28 - What is a breakthrough moment that significantly changed your business trajectory? 4:13 - How do you balance your personal branding with company branding in your marketing strategy? 5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret? 5:34 - How do you leverage influencer marketing to boost your own brands' visibility? 6:05 - What strategies have you found most effective for scaling your ad spend profitably on social media? 6:51 - What's the best way that you identify and capitalize on emerging trends in digital marketing? 7:54 - How much do you pay attention to data analytics and how does it play a role in your decision-making in your business? 8:45 - Can you share a story about a successful collaboration you've had with a celebrity or influencer? 9:21 - What is the best way to establish trust in your brand? 9:55 - I'm building my first sales funnel. What are the key elements of a successful sales funnel in your experience? 10:43 - We're struggling to keep customers. How do you approach customer retention and loyalty in your brand and business? 11:50 - I'm just getting my start in digital marketing. What is one piece of advice you would give me right now? 12:39 - How do you look at and measure ROI of all of your marketing campaigns? 12:57 - What's your approach to content creation and distribution across all of your different platforms? 13:34 - How do you manage and motivate a large team to achieve high performance? 14:39 - What do you think will be the biggest change in the next five years in the digital marketing and social media space? 15:03 - A couple of bad reviews have set our business back a lot. How do you handle negative feedback or criticism about your brand online? 16:31 - What is the most valuable lesson you learned from your worst failure? Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter FULL TRANSCRIPT 0:00 Rudy, what is the most valuable lesson you learned from your worst failure? 0:04 I think probably the biggest lesson, which is kind of ironic is I'm struggling with creating viral content that resonates with my audience. 0:12 What is your secret? 0:13 Something I've learned from a lot of people that are very successful on socials is just like, what do you think will be the biggest change in the next five years in the digital marketing and social media space? 0:24 The next five years, biggest change will probably be, we're already ahead. 0:28 I would say we've been doing it over 18 months now. 0:31 I think it's gonna change how content's made, how content's produced the ability to create content. 0:37 I think that's gonna be the biggest change. 0:38 It's a good question too. 0:39 I think a breakthrough...