The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns. Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations. CHAPTER TITLES 1:17 - The Importance of Both Paid Ads and Organic Growth  1:50 - Why Paid Ads are Essential for Business Consistency  2:51 - Comparing Paid Ads to Organic Growth 4:03 - Analogies: Paid Ads vs. Organic Growth 4:29 - The Challenges and Benefits of Paid Ads  5:10 - The Long-Term Value of Organic Growth 6:17 - Building a Balanced Strategy  6:56 - Organic Growth as a Long-Term Strategy  7:15 - Paid Ads and Business Valuation  8:44 - Examples of Big Brands Using Paid Ads 9:10 - The Role of Different Types of Paid Traffic  10:39 - The Myth of Affording Paid Ads  11:58 - Personal Success Stories with Paid Ads 12:42 - Integrating Organic Growth and Paid Ads  12:56 - Creating Viral and Branded Content for Organic Growth 14:33 - The Importance of Testing in Paid Ads  14:51 - Guidance for Members on Paid and Organic Strategies  16:06 - Summary and Final Thoughts on Paid vs. Organic Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter