Margarita Pasos, a prominent entrepreneur with over 6 million followers, recognized as one of People Magazine's Top 25 Most Powerful Latina Women. Margarita shares her journey from humble beginnings to building a powerful personal brand and a thriving community, especially in the Spanish-speaking market. She emphasizes the importance of authenticity, edutainment (education and entertainment), and genuinely caring for your audience to build trust and a loyal following. Margarita discusses her approach to growing a community by offering value through education, personal development, and entrepreneurial support, which has led to her success in hosting large-scale events and virtual engagements. The conversation highlights key strategies for aspiring entrepreneurs on building a personal brand and leveraging social media effectively. Margarita shares insights into creating a scalable business model, focusing on customer experience, and the importance of having a strong "why" behind your efforts. She recounts her initial challenges, including early failures and financial struggles, and the pivotal role mentors played in her growth. The episode wraps up with practical advice on finding mentors and the significance of valuing diverse expertise, regardless of age, to build a successful and resilient business. CHAPTER TITLES 1:01 - Welcome and Introductions 2:01 - Margarita's Journey to Entrepreneurship 2:44 - Mission to Empower Hispanics 3:51 - Overview of Margarita's Business Model 4:48 - Building a Loyal Community 5:29 - The Importance of Edutainment 6:07 - From Social Media to Sales 7:04 - Customer Experience and Retention 7:14 - Hosting Successful Events 9:54 - From Small Beginnings to Big Success 11:01 - Virtual Events and Online Engagement 12:28 - The Power of Personal Branding 13:19 - Authenticity in Personal Branding 14:40 - Overcoming Haters and Negativity 15:51 - Learning from Failures 16:55 - Mentorship and Continuous Learning 17:46 - Embracing Age Diversity in Mentorship 18:47 - Conclusion and Final Thoughts Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter