In today's episode, i delve into marketing lessons drawn from Will Smith's promotional strategies, particularly in light of his recent activities. The persistence and relentless efforts seen in the marketing campaigns of Smith and Martin Lawrence for the "Bad Boys" franchise are insane. Key lessons include the need for constant promotional efforts and the benefits of maintaining a high level of visibility, even during times of controversy or fluctuating popularity. Major figures like Will Smith and entrepreneurs alike can thrive by consistently putting themselves out there and staying active in their promotional activities. The episode continues with a detailed exploration of Will Smith's recent marketing strategies. I discuss various tactics Smith has employed to rejuvenate his brand, such as a viral movie theatre visit and leveraging global promotional tours. Behind-the-scenes content is crucial and it can engage audiences by providing an insider look at the filmmaking process. Furthermore, they touch on the power of social media and celebrity partnerships in amplifying promotional reach. The podcast concludes by contrasting comprehensive marketing efforts with minimal approaches, illustrating how robust, all-in strategies can lead to more successful product launches and greater audience engagement. CHAPTERS 1:12 - Introduction to Marketing Lessons from Will Smith 2:18 - The Persistence of Will Smith and Martin Lawrence 3:19 - Lesson 1: Relentless Effort in Promotion 4:14 - Importance of Consistent Self-Promotion 5:54 - Marketing Insights from Top Brands 7:21 - Self-Assessment in Marketing Efforts 8:47 - Will Smith’s Strategy Post-Controversy 9:34 - Viral Marketing: The Movie Theatre Stunt 11:00 - Global Promotion: Red Carpet World Tour 12:33 - Behind the Scenes Content as a Marketing Tool  14:22 - Teasing Production Techniques 15:23 - Leveraging Social Media and Other Platforms 16:04 - Celebrity Cameos and Strategic Partnerships 17:31 - Comprehensive Marketing Strategies 18:03 - All-In vs. Minimal Effort in Product Launches  Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter