On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their own unique markets.
The discussion centers on the transformative role of writing a book as a...
Published 11/06/24
On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy.
They discuss how successful companies, from large enterprises to solopreneurs, leverage concise strategies to...
Published 10/23/24