Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing. In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these expectations are often unrealistic. We’ll discuss why marketing requires time, effort, and data-driven strategies to deliver results. Plus, we’ll...

Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry. In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving this shift? Inflation is playing a big role, affecting how often people travel and where they choose to go. We’re also seeing the rise of...

Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates. In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations. We’ll...

Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry. In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offers unique opportunities for your business to engage with travellers, build trust, and turn those casual lookers into loyal bookers. We’ll discuss...

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms—whether it’s through written blogs, video content, social media, or targeted marketing campaigns. We’ll dive into how building a strong online...

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll explore why allocating a significant portion of your revenue is essential for building your brand and generating leads in those critical early...