Dr. Iris Firstenberg, Professor at UCLA Anderson School of Management, is this week’s guest on Looking Up. Dr. Firstenberg specializes in strategies for creative problem solving and innovative thinking. She helps people take their business ideas from good to great using science based information on the brain. This episode emphasizes the importance of curiosity, repetition, desirable difficulties, visualization, effective practice and intentional challenge to make our brain work better for us. She also shares with listeners the groundbreaking and landmark study she was involved in with the legendary Coach Wooden, illustrating just how effective visualization can be not only for athletes, but those looking to strengthen their brain power. To purchase your own THINGS ARE LOOKING UP Optimism Deck of Cards please visit ThingsAreLookingUp.co For more BTS footage of this episode and any others follow @drdeepikachopra + @allthingsarelookingup on Instagram Book That Changed Dr. Firstenberg's Life: Man's Search for Meaning by Viktor Frankl Produced by Dear Media