Today’s guest is Hap Klopp, founder and former CEO of The North Face, one of the world's biggest apparel companies. Hap was CEO of The North Face for 20 years. During that time The North Face was honored with many awards for being the best managed company in its industry, including being lauded by Business Week Magazine for providing one of the highest quality products of any company in the United States.  Hap is also an author of two highly acclaimed books "Conquering The North Face" and “Almost”. We draw upon so much wisdom from Hap, especially around what it takes to build an iconic brand. Hap built a brand that has stood the test of time, and that brand has gone through all sorts of pivots and turns, but there’s a lot of fundamental lessons that Hap shares with us around core brand building, leadership that we can all take away and learn from.