Welcome to the start of our audio journey walking across northern Ethiopia. The seed for this idea was planted over the 15 years or so that Will and I have been great friends living in Brighton. I had heard his stories of Africa many times, from him living in Ethiopia to then starting up a business that runs safaris across the continent. But to actually walk with Will into the heart and soul of the country, where it all began for him, was the realisation of a much-discussed dream late into...

Journeys by Design founder Will Jones talks about what led him to set up the luxury safari company.