Alessandra Alonso is the founder and managing director of Women in Travel CIC, a social enterprise which focuses on the economic empowerment of women through employability and entrepreneurship in travel, tourism and hospitality. It provides all women, but especially marginalised, vulnerable and under-represented women with visibility, confidence, access to training, mentoring and allyship programmes. Alessandra covers Women in Travel's history, how it continued to support people through the pandemic, and an exciting partnership with Google.  And she describes how it has secured funding and revenue streams, her ambition to multiply its impact and how she will make this a reality. Responding to the needs of the market but doing it in a way that is inclusive and enables the industry to embrace a more progressive way of operating is at the heart of Alessandra's work. What next? Visit the Women in Travel CIC website www.womenintravelcic.com and find Alessandra on LinkedIn https://uk.linkedin.com/in/alessandraalonsoMore about Heidi's work at  https://www.makeanimpactcic.co.uk