Catch22 supports over 160,000 people every year. A social business, it has over 1,700 staff and volunteers and delivers services addressing child exploitation, children's social care, criminal justice, education, employment and training, and health and wellbeing. Naomi Hulston had worked in the organisation for 21 years before taking on her 15th role as its chief executive.  She describes her passion for levering organisational strategy to achieve and boost outcomes and how 'building resilience' is at the heart of its work. Being a philosopher at heart and 'quite nosy' is an asset to her work, says Naomi. She also tells Heidi about Catch22's approach to collecting qualitative and quantitative data and managing and measuring its impact. Plus: the art of storytelling in communicating impact; is criminal justice in need of complete reform?; how the corporate sector can invest more in social and community activity; Naomi's biggest bugbears; and how social mobility is at the heart of Catch22's work. What next? More about Catch22: https://www.catch-22.org.uk/Listen to the Catch22 podcastFind Naomi on LinkedIn:  https://uk.linkedin.com/in/naomi-hulston-78026b32Need help with your Impact Measurement and Management? More about Heidi's work at  https://www.makeanimpactcic.co.uk