There are three key things ethical businesses must do when it comes to their marketing, according to Jane Shaw. Listen on to find out. Conscious customers can be incredibly vocal, so if an ethical business can build a community which loves and believes in their product or service it can be a huge asset. Jane describes the practical steps ethical businesses can take; how she helps entrepreneurs to bottle their "why" and her own routemap to make marketing affordable and effective for small, purpose-led businesses. A former journalist and PR, Jane also runs The Happy Families Plan , giving families the tools to stop surviving and start thriving. What next? Find free practical guides and Jane's affordable marketing courses at EthicalBusinessMarketing.comThe Happy Families Plan Jane is on LinkedIn hereHeidi's new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur's Guide to Measuring, Managing and Growing Your Impact at https://www.makeanimpactcic.co.uk/my-book-impact-first