Sera Cruickshank, owner of the Diamond Shop, shares her journey of transforming a 30-year-old brand and building a successful online profile. Takeaways Rebranding and creating a luxury experience can help attract and retain customers. Effective marketing strategies, such as social media and influencer partnerships, can drive growth without paid advertising. Taking calculated risks is essential for entrepreneurial success. Overcoming doubt and uncertainty requires mindset tools and a focus on gratitude and personal growth. Balancing entrepreneurship and motherhood requires support, prioritization, and self-care. Start small, seek guidance, and take action to turn ideas into reality. Keywords entrepreneurship, rebranding, luxury, marketing, calculated risk, mindset, goals, work-life balance Make It Happen Website The Diamond Shop