In this episode, Iyia explores the concept of 'fake it till you make it' and its pros and cons. She shares personal stories of feeling nervous and awkward in professional situations and discusses the benefits of faking confidence to overcome self-doubt. Takeaways Faking it till you make it can boost confidence and encourage personal and professional growth. However, there are risks of dishonesty, burnout, and undermining trust when faking it. A balanced approach involves setting...

Iyia discusses her experience of paying Kylie Jenner $300,000 for a single Instagram post to promote her shapewear business. She explains how influencer marketing has evolved over the years and shares her insights on the benefits and strategies of working with influencers. Takeaways Influencer marketing is an effective strategy for businesses, and many success stories can be attributed to it. A comprehensive marketing strategy that includes influencer marketing, user-generated...

The episode discusses the importance of networking and how it can impact financial success and overall wealth. Iyia shares personal examples of how her network has led to opportunities and exposure in her businesses. Takeaways Attending relevant events and using social media are effective ways to make networking connections. Nurturing and maintaining relationships is essential for long-term networking success. Setting clear goals and putting in the effort are key to leveraging your...

Sera Cruickshank, owner of the Diamond Shop, shares her journey of transforming a 30-year-old brand and building a successful online profile. Takeaways Rebranding and creating a luxury experience can help attract and retain customers. Effective marketing strategies, such as social media and influencer partnerships, can drive growth without paid advertising. Taking calculated risks is essential for entrepreneurial success. Overcoming doubt and uncertainty requires mindset tools and a...