Iyia discusses her experience of paying Kylie Jenner $300,000 for a single Instagram post to promote her shapewear business. She explains how influencer marketing has evolved over the years and shares her insights on the benefits and strategies of working with influencers. Takeaways Influencer marketing is an effective strategy for businesses, and many success stories can be attributed to it. A comprehensive marketing strategy that includes influencer marketing, user-generated content, social proof, and other elements is crucial for success. Starting small with micro and nano influencers and gradually scaling up can be a cost-effective approach. Influencer marketing is a brand-building exercise that helps establish trust and reach a wider audience. Building a connection with influencers and their audiences can lead to increased brand awareness and conversions. Keywords influencer marketing, Kylie Jenner, shapewear business, brand building, trust, marketing strategy Make It Happen Website