Today I'm I’m diving into a topic that helped my own show take off back in 2016—creating a great website for your podcast. I didn’t realize it at the time, but my well-built podcast website played a massive role in growing my audience. Why? Because discoverability in podcasting is tough, and having a central hub—your own website—can give you a big edge. I’ll cover exactly what every podcast website needs, from episode embeds and subscribe buttons to mailing list signups and easy navigation....

Are you leaving valuable listener feedback on the table? I've been thinking about that a lot lately, so today we'll talk about how to engage your audience, gather crucial feedback, and build a thriving podcast community — while making it as easy as possible. You can send your feedback to https://podcastworkflows.com/feedback Here are the main takeaways: Ask for Feedback Early, Regularly, and Everywhere – The importance of actively seeking listener input through multiple channels like your...

Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments. I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, make your show more accessible, and even repurpose content more effectively — making it better for...

Do YOU feel like like you're spending too much time editing your podcast episodes?  If you're anything like the people on my email list and and people I met at Podcast Movement, you do.  So today, let's talk about 3 things you can do to save time in the edit (one of these shouldn't surprise you).  Check out Descript: https://go.podlift.me/descript Send feedback to https://podcastworkflows.com/feedback (00:00) - Intro (01:24) - Hire an Editor! (06:26) - Take Good Notes (10:45) - Use...

I’m back from Podcast Movement and as an extrovert who works by himself, from his house, I couldn’t feel more energized after an incredible event. I’m still processing all the great sessions and conversations I had, but there are a few topics that have floated to the top. Here’s what I’m thinking about most after the conference. Read the article and discuss here: https://podcastworkflows.com/what-im-thinking-about-after-podcast-movement/ Join the mailing list:...

As I get ready for Podcast Movement, I've been thinking about this podcast and how it's been somewhat of a hodgepodge of content. I want it to be a great resource for podcasters who are looking to save time — or spend it the right way. And while it's always been an experimenting ground for me, I fear I've turned it into Frankenstein's Monster. So today, I'm talking about 3 things I'm struggling with for this podcast — and how I plan to fix that Here are the quick hits: 1. Redefining My...

Artie, host of The History Buff podcast, came to me looking for strategies to monetize and grow his show. Check out The History Buff here: here: https://www.thehistorybuff.co/ Here are the main takeaways: Artie should leverage his experience as a tour guide to build credibility, but focus the podcast on his passion for discussing a wide range of historical topics rather than just his tour guiding.Start an email newsletter using a platform like Substack to capture interested listeners and...

Want to know how to create killer podcast content without spending all your time writing scripts? In this live coaching call, I sit down with Alex Standiford, host of the Partnership podcast and founder of Siren Affiliates, to tackle this common podcasting challenge head-on. We dive deep into strategies for generating fresh content ideas, from repurposing blog posts, to, getting feedback, and targeting specific niches. I also share my [not so] secret weapon for conducting captivating...

In preparation for a recent vacation, I recorded and wrote a bunch of content to schedule in my absence. Today, I want to share with you how I churned out 9+ pieces of content over the course of 4.5 hours. For more content like this, join my mailing list: https://podcastworkflows.com/join Here’s the output: 3 YouTube videos3 podcast episodes from those videos1 blog posts1 live stream1 short form videoAudio of live stream republished to a podcast feedAnd here are the tools I used: Ecamm...

Podcast Movement is the biggest industry podcast (at least in the USA), and nearly every recognizable name in podcasting will be there.  It's also a great place to meet fellow podcasters — it's one of the best networking opportunities. If you're going, or thinking about going, there are a few ways to make the most of your experience.  And that's what today's "3 Things in Podcasting" covers!  If you're going to be there, let me know!  (00:00) - - Intro (03:38) - - Find Podcasters to...

If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about the episode and links mentioned in the episode. This is CRUCIAL real estate for you to convert listeners into a more engaged audience. So today, we’ll discuss what are show notes, why you need them, and how to format them. To learn more, and save 12+ hours per week on your podcast, join my FREE mailing list at...

In a shift in focus for 3 Things in Podcasting, I'm going to look at industry news and try to align it with a trend so that you can better improve (and optimize) your podcast processes. There's been a lot in the news lately about stats and YouTube, and video podcasting in general — so that's what we'll look at today: how you should approach video for your podcast. Links I’m seeing YouTube Music appear in my podcast host stats. Why?How do YouTube stats work for podcasters?Podcast hosting...

As I was watching the movie Se7en, I had a very strange thought: are your bad podcasting habits leading you down a path of (podcast) destruction? The movie is about the Seven Deadly Sins of the soul...but it got me thinking about how they might apply to podcasting. What “podcasting sins” are so great that they’ll lead to podfade (the unceremonious death of a podcast). How do the Seven Deadly Sins (Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride) translate to the world of podcasting....

Top story for me this week is schools in NYC replacing the bell with 60 second podcast episodes! "ABF Creative, the award-winning producer of Kids & Family podcasts, is proud to announce its innovative 'Mini Pods’ initiative in partnership with education technology company SonarCloud. This initiative replaces traditional school bells with 60-second educational podcasts, currently in over 120 New York City public schools, with plans to expand to Chicago and Los Angeles in the upcoming...

Have you ever been in a situation where someone wants something from you, but they won't come out and ask for it? They'll hint at it, tip toe around the issue, or just hope you figure it out based on the look they give you. My kids do that all the time. A common problem I hear among podcasters is “no one shares the show/leaves reviews/sends in feedback.” I always ask the same follow up: “Are you asking for it?” It’s the same lesson I give my kids. Don’t ask don’t get. That's why today, we're...

Feeling overwhelmed by the constant changes in the podcasting world? You're not alone. With new tools and trends emerging every day, it can be challenging to keep your workflow streamlined and your audience engaged. That's why I do 3 Things in Podcasting — and this week was uncharacteristically busy following a holiday.  Here are the links:  YouTube’s Growth As A Podcast Power Player Revealed What Gear, Software & Setups Do (500+) Podcasters Use in 2024? Announcing The 2024 Ear Worthy...

Does it feel like your podcast isn’t growing no matter what you do? You’re busting your butt trying to grow your podcast. You’re creating good content, promoting it on social media, asking your guests to share, and telling anyone who will listen about it. But nothing seems to be working. What if you could make a few small changes and see an increase in your listenership? I’m not talking a huge shift in your content, hiring a team, or putting tons of time and money into ads. Those things CAN...

Should my podcast have seasons? It's a common question, and honestly, I think there's a lot more nuance than people realize. That's certain true of me...at least until the last time I was asked.   My answer was “yes, probably.” There are a lot of reasons to have seasons. However, a friend of mine, Doc Rock, has a more tempered answer. He said that seasons should serve a purpose. That’s when I realized he and I were using the term “Season” differently. While Doc was differentiating between...

We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting the key reasons why podcasts fail. Whether you're looking to maximize your content's potential, understand industry shifts, or avoid common pitfalls, this episode has got you covered. Let's get started! Shadow Clock Zoomed-In Moment | "For the Love of Baseball"New York Times to Move Podcasts Behind PaywallWhy...

It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle: Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question per...

3 Things in Podcasting for June 21st, 2024:  Libsyn Adds YouTube API SupportLibsyn has integrated with YouTube's new podcast API, allowing creators to easily publish video versions of their podcasts directly to YouTube. This is a major development for video podcasters.When to Start Monetizing Your PodcastContrary to popular belief, you don't need massive download numbers to monetize a podcast. I argue that you should plan for monetization before even launching, through methods like...

It's another 3 Things in Podcasting! In today's episode, I cover: Sounds Profitable's Ad Nauseum report - I share my biggest takeaways and insights from this fascinating deep dive into how people listen to podcast ads and what we can do to improve them. RSS.com and Transistor.fm's new Podroll feature - Discover how this cool community feature makes podcast discovery easier and why I hope to see more hosts and apps support it. The debate: Should podcasts only be listened to at 1X speed? - I...

I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email ([email protected]) what you think!  3 things Danny Brown would do different if starting a podcast today. Neil Veglio’s take on Spotify for Podcasters Riverside’s VideoDub Bonus: RSS.com rolls out LIT Chapters00:00 Introduction and Episode Overview00:32 Three Things I'd Do Differently If I Started Podcasting Today05:20 Neil Veglio's Take on Spotify...

It's time for a live coaching call! Today, I'm sitting down with Joseph and Kelsey from Greater Than Zero Percent, a podcast dedicated to sharing the incredible stories of nonprofits around the world. They're struggling with gaining engaged listeners, so that's primarily what we focus on.  Want to book your own coaching call?  - Go here to do a live one like Joseph and Kelsey: https://calendly.com/jcasabona/podcast-consultation-live- Go here if you want to keep the call private:...