How do new museums make money — really? In this episode, we lift the veil on new museum projects and money. What is “the peril of the bicycle wheel”? Is it bad to rely on “anchor funding”? How many kinds of revenue should a new museum project have? What happens if you have the wrong number? (Hint: eh, not so good.) How much money do endowments make? And what’s so magical about thirds? Amy Kaufman (Principal, Amy Kaufman Cultural Planning) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “The Money Pie Chart”. Along the way: Latin American Art curator jokes, coat-checking 200 motorcycle helmets at once, and a pharmaceutical metaphor Jonathan will never live down. Talking Points: 1. Museums have to make money2. Introducing the pie chart3. Pac Man, peace signs, and anacins4. The peril of the bicycle wheel5. What happens when you don’t diversify6. What’s next: Living wages and climate action How to Listen: Apple Podcastshttps://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Spotifyhttps://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Everywherehttps://makingthemuseum.transistor.fm/ Guest Bio: Amy Kaufman (Principal, Amy Kaufman Cultural Planning) is an institutional planner with demonstrated success in strategy, business and facilities planning, branding, and operational implementation. She has successfully worked with organizations of all types and sizes, including museums, universities, parks, botanic gardens, visitor centers and heritage sites. She collaborates with government agencies, architects, developers, foundations, and institutional leaders to integrate a variety of goals and perspectives. She plans new institutions; and assesses performance and conducts qualitative and quantitative market research for existing organizations, integrating findings into strategic, operational and visitor experience plans. Previously, Amy was Managing Director at Lord Cultural Resources and Special Project Director at the Guggenheim. About MtM: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://www.cgpartnersllc.com Show Links: Amy Kaufman Cultural Planning https://www.akculturalplanning.com MtM Show Contact: https://www.makingthemuseum.com/contact https://www.linkedin.com/in/jonathanalger [email protected] https://www.cgpartnersllc.com Newsletter: Liked the show? Try the newsletter. Making the Museum is also a one-minute email on exhibition planning and design for museum leaders, exhibition teams and visitor experience professionals. Subscribe here: https://www.makingthemuseum.com