Why is “70/50” the gold standard? Should it be? Who decided? Does every gallery really need to be 70 degrees, plus/minus two? Does every storage space really need to be 50% humidity, plus/minus five? Is that a reasonable goal for most museums? At what cost? What’s the difference between “AA” climate control, and just “A”? How much energy could we all save, just by switching down one grade? Are artifact loan agreement climate requirements consistent, or is there room for improvement? Roger...

What if chaos in cultural projects is something to embrace, not fear?   Can chaos theory give us new insights about how to manage complex work? Are we advocates for the owner of a project, or for the project itself? What are the three things upon which the success or failure of a project depends? Sometimes, is it better to let a few things change, rather than fight those changes for even longer? Museum staff are rarely experts in managing building projects or large exhibition productions. Why...

What’s the secret to success, when a project lasts years longer than planned?   What keeps us going when our work takes more time? How does the subject matter of a project relate to the form of a project? Why should we be thinking equally about the budget for what happens after a project opens? What is the “architecture of delight”? Why do “reverberations matter”? Which is more important: patience, or pushing? (Hint: it’s a trick question.) And most importantly, why should everybody visit the...

What is a “growth mindset” — and why is it more important than ever for our industry? What happens when we combine museology with the fast-growing field of positive psychology? How do exhibition teams get through projects with tough subject matter? Why should we always “put our own oxygen mask on first”? What’s the opposite of love (hint: not hate)? What’s contemplative science? How can we learn from the latest news about the Rubin Museum? Do we sometimes all take ourselves … too...

Can an eye-catching museum revitalize a city? The answer might surprise you.   Getting the right designer is vital. If you don’t like a painting you can put it away, but if you don’t like a building, you can’t take it down. Why is it important to have the goals of a complex museum project fit in a mantra of a few words? What comes first in museum architecture, practicality or creative genius? Should you choose your designers by design competition? If not, what’s the alternative? What are the...

How can we raise the voices of people of color in museums and exhibitions — and what stands in the way? What is Museum Hue? What constitutes a sustainable museum job, a sustainable career? What percentage of staff at museums are folks of color, and what roles do they have? What do we see happening in the exhibitions that museums create?  Many cultural organizations began their DEI initiatives after the tragic events of 2020; how are those programs doing now? Could exhibitions be one of the...

What do technologies like the Apple Vision Pro mean for exhibitions and experiences?   For people who create cultural destinations, the pace of technology has now become so fast it’s hard to keep up. AR, VR, AI. What’s happening in the “near future” of the technologies that will define our field for years to come? What is spatial computing? Are projection mapping and Pepper’s Ghosts early forms of augmented reality? Is the extreme personalization of all digital content causing problems we...

Great projects happen because of great teams. But how do you build that team in the first place? Who should a museum hire first, to start a major project? How do you decide whether internal staff should run a big project, or if you need help from outside? Should you hire an architect before you hire an exhibition designer, or vice versa? Who else do you need, and when? Where can a museum find firms they might like to work with? What’s an “owner’s rep” anyway? Beth Van Why (Senior Project...

How can we make digital experiences work for all visitors — whether kids or grandparents?   Hint: it has to do with recognizing “diverse digital literacies.” When should you bring in a creative technologist? Why should you aim for the strong verbs? What is “sneaky attract mode”? How do you do paper prototyping? Are a lot of digital experiences in museums essentially “sexy browsing”? Are touch tables a trend that will never die? Patrick Snee (Creative Technologist) joins Jonathan Alger...

What’s the very first question we should ask — before we start our projects?   Should we start designing … by designing? How do we make sure we understand our audience, before we start making experiences for them? Why is prototyping so important? How many of our ideas should we expect to survive the creative process? And what does microbiology art have to do with your sense of balance? (Hint: they’re both topics at a certain well-known venue.)   Liza Rawson (Head of Exhibitions, Liberty...

Cultural projects should be data-driven — but which *kind* of data? What’s the difference between the “big data” we all know — and “thick data”? Which is more important? (Hint: trick question.) What does cell phone data have to do with sculpture gardens? What’s a “two-hour ring”? What if we just recorded visitors narrating their entire experience — out loud? Elena Kazlas (Founder, Elevativ) and Adaheid Mestad (Design Anthropologist, HGA) join Jonathan Alger (Managing Partner, C&G...

What if there were just five important things to remember when you build a museum?   What if the most important one of them all — had nothing to do with architecture? Which costs more in the end: building the museum, or operating the building? (The answer might surprise you.) Is it better to be bold, or to be subtle? What’s the difference between how design teams experience a museum project — and how visitors experience it in the end?   Jonathan Alger (Managing Partner, C&G Partners) is...

What’s the #1 thing to know about experiential technology?   How long do LED walls last? (The answer will surprise you.) Is a project done when it opens, or are growing pains normal? What happens when you use technology just to have technology? What’s an “integrator”? Is sustainability a thing in experiential tech? How? What missteps waste money, ruin the experience, and let content go stale?   Jonathan Alger (Managing Partner, C&G Partners) is joined by Will Bullins (Executive...

What if there were a better way? Are the normal exhibition planning and design methods actually way too risky — and is there a way to “de-risk” them? Are our concepts not good enough, because we’re not developing enough of them, fast enough? What would happen if we merged effective web techniques like “Agile” with established physical development processes like “Waterfall”?   Jonathan Alger (Managing Partner, C&G Partners) is joined by Clare Brown (PhD candidate and Creative Director at...

What’s the A in DEAI, and why are the ADA guidelines not enough anymore? What’s intersectionality? What’s a “user expert”? If ADA isn’t our goal, what comes after? This is a must-listen episode, featuring two of the most important voices in museum accessibility today.   Jonathan Alger (Managing Partner, C&G Partners) is joined by Beth Ziebarth (Smithsonian head diversity officer and director of Access Smithsonian) and Jan Majewski (Director, Inclusive Cultural and Educational Projects,...

How can exhibition teams help to decolonize design? What are the pitfalls cultural organizations should watch out for in their DEI (diversity, equity, and inclusion) initiatives? What’s a supertoken and why are cluster hires a better strategy? And what does it mean to approach the process indigenous-first?   The new book, “Decolonizing Design: A Cultural Justice Guidebook” offers answers to all these questions and more, thanks to author Dr. Dori Tunstall. Now starting her own consulting firm,...

What if the best way to market an exhibition — wasn't marketing? What do we need to do better to help visitors find us in the first place? When they do, how do we engage them? When visitors arrive at our institutions, do they know where to go? What happens to the visitor's experience when we haven't thought enough about the restrooms, the stairs, or the endless line to get something to eat? Why do cultural institutions struggle with following up with visitors after they visit? Visitor...

Three podcast hosts join forces in a single show to discuss the latest in experience design.  It’s a fast-paced three-way session covering half a dozen broad themes, and countless smaller ones. What are we hearing out there? How can we apply it to the work of cultural institutions? Is the biggest creative trend of them all the resurgence of … empathy?  Jonathan Alger (Managing Partner, C&G Partners) is joined by the co-hosts of “Matters of Experience,” Brenda Cowan (Professor at SUNY FIT)...

What if there were a high-quality, peer-reviewed journal for the whole exhibition community? What if it featured the leading organizations, practitioners and ideas that shape the whole industry? What if back issues for the past 30 years were available — for free to see online, right now? “Exhibition,” the Journal of Exhibition Theory & Practice, published by the American Alliance of Museums, is all those things. But who makes it? What has it taught us? And what’s coming next?   Ian...

What if accessible design was for everybody, starting with … ourselves?   What if we are all only temporarily enabled? How can a broader philosophy of access benefit every visitor? What does a WWII veteran have in common with a mom carrying a baby? Could TikTok and the rise of “quiet social media” teach us something we missed?   Phillip Tiongson (Potion) joins host Jonathan Alger (C&G Partners) to discuss the realization that “We Are All Temporarily Enabled”. Along the way: interactive...

What is this thing we call a traveling exhibition?  Do they make money? Are traveling exhibitions the same as temporary ones? How can anyone plan a project for a space they’ll never see? Carol Bossert (Smithsonian Institution Traveling Exhibition Service / Smithsonian Affiliations) joins host Jonathan Alger (C&G Partners) to reveal the “8 Principles of Traveling Exhibitions”. Along the way: thinking in whole truckloads, how to get to square two, and what happens when you have a 16-foot...

It’s a rare moment when a leading designer swaps jobs to lead a nonprofit member organization. And then has to lead that organization through a global pandemic. What unique insights does an experience like that give you — and what can we all learn from it? Cybelle Jones (CEO of SEGD), joins host Jonathan Alger (C&G Partners) to discuss what she’s learned going “From Leading Designer to Leading a Nonprofit”. Along the way: finding your friendly nemesis, becoming a truffle pig, wearing the...