Medi Mums #medicalmoms are on the rise on social media. Don't know what we're talking about? Listen in as we discuss why parents share their children's moments when they're at their most vulnerable --- and why.   Plus, is the era of the celebrity endorsement over? Eva Longoria made her thoughts about the new US president clear but after the election, no-one seems to want to hear what she, or any other celebrity, think.  And are you in your Protective Hag era? Let's just say that one of the hosts is and one... not so much. Buckle up for the discussion.  Support independent women's media What To Listen To Next:  Listen to our latest episode: Dopamine Diets, Glimmers & Pockets of Joy Listen: Horny Midlife Women & The Sexiest Man Alive Listen: We're Ready To Share Our D*ckhead List Listen: Stevie Nicks And The Hard Truth About Rivalry Listen: Kate Middleton's Face & Martha Stewart's Fortune Listen: Jessie's Great Big Mother-In-Law Dilemma Listen: Liam Payne, Jackie O & The Addict's Friend Connect your subscription to Apple Podcasts  The End Bits:  Sign up to the Mamamia Out Loud Newsletter for all our recommendations and behind-the-scenes content in one place.  Join the Month of MOVE Get $30 off a Mamamia subscription and get unlimited access to our feel-good exercise app. Head here to get a yearly subscription for just $39.  GET IN TOUCH: Feedback? We’re listening. Send us an email at [email protected] Share your story, feedback, or dilemma! Send us a voice message Join our Facebook group Mamamia Outlouders to talk about the show. Follow us on Instagram @mamamiaoutloud CREDITS: Hosts: Holly Wainwright, Mia Freedman & Jessie Stephens  Executive Producer: Ruth Devine Senior Producer: Emeline Gazilas Audio Production: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.