Espresso: Seth Godin Heinz Ketchup's One Marketing Secret -

Espresso: Seth Godin Heinz Ketchup's One Marketing Secret

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Seth Godin's take on Status, Affiliations, and Freedom from Fear, How Heinz Ketchup Lives Rent Free Inside Your Childhood Memories, The Circle of Us vs. The Circle of Now, & Union Square Cafe and Danny Meyer's Restaurant Strategy. Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It'...

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