Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom...
Published 11/21/24
In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent GardenSo huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking.Suddenly, School of Wok launches into 1200 storesHappy days? Right? Well, that’s when it started to go wrong (all revealed in...
Published 11/18/24