Imme, the branding expert and co-founder of Botivo, outlines how to tell your brand story and build long term resonance with your customers with these four key tensions found in your market, throughout broader society, and your customer. Tensions which are then woven into the company’s brand strategyEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm softwa...