What are the keys to successful digital marketing and advertising in today's landscape? Explore the fundamentals of advertising that still apply, even as the tools and technologies continue to evolve. Learn how to blend the old and the new to deliver measurable results for your business, and discover the common pitfalls to avoid when running paid advertising campaigns. https://www.youtube.com/watch?v=NWXp41mHEbY Skip Wilson is a digital media pioneer who has shaped the advertising landscape for decades. As the co-founder of Draft Media Partners, he empowers businesses to reach their target audiences with precision and measurable results. Today, Skip discusses his expertise in blending traditional advertising fundamentals with new digital technologies, shared strategies for troubleshooting underperforming paid advertising campaigns, and recounted his career journey from copywriter to digital media pioneer, offering insights on the challenges and lessons learned as an entrepreneur. Stay tuned! Resources DRAFT Media Partners: Get results from advertising. DRAFT Media Partners on Facebook Skip Wilson on LinkedIn