Growing a brand on Amazon can be tricky, especially when you’re always trying to keep up with the latest trends and strategies. It often feels like a never-ending race, and despite your efforts, profits can still take a hit. With so many moving parts—like product listings, reviews, and advertising—it’s easy to get lost in the noise without seeing the return on investment you hoped for. https://www.youtube.com/watch?v=evq9Er24PIQ Peter Eickholt is the VP of Operations at ROI Swift, a company that delivers results-driven strategies to help brands grow profitably on Amazon. With a deep understanding of the Amazon marketplace, Peter is passionate about guiding businesses to navigate the platform successfully and avoid common pitfalls. Today, Peter discusses the importance of optimizing product content and advertising strategies to drive both growth and profitability. He shares insights on common challenges faced by Amazon sellers, such as inefficient product pages and suboptimal packaging, and how addressing these issues can significantly improve a brand's performance on the platform. Stay tuned! Resources ROI Swift: Results-Driven Strategies for Your Amazon to Drive Profitable Growth Peter Eickholt on LinkedIn