It’s tough for a DTC brand to stand out on Amazon. The platform is flooded with competition, and it can feel like you're just another face in the crowd. Success often means figuring out the right mix of visibility, pricing, and customer experience while still staying true to your brand’s identity. It's a tricky balance—especially when Amazon's own products often steal the spotlight. Hristo Arakliev is the co-founder and COO of Hyperzon, a top-tier Amazon marketing agency based in Europe. With over seven years of experience in the Amazon space, Hristo is a serial entrepreneur and Amazon Marketing Specialist with a passion for helping brands worldwide double their revenue by utilizing Amazon as a sales channel. Today, Hristo shares his thoughts on the ever-evolving Amazon landscape and new opportunities and strategies that brands can leverage to succeed on the platform. Stay tuned! Resources Hyperzon: #1 Amazon Agency - Scale Your Amazon Business Hyperzon on Facebook Hristo Arakliev on LinkedIn