Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website. The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too big). Next, optimize your site for what your users want, as well as their intent (for those customers who come to your site for a specific purpose, for example, to find a phone number or address). Resources Spartan Media Spartan Media on Facebook Spartan Media on Twitter Blog post: Amazon found every 100ms of latency cost them 1% in sales Jeremy Knauff on Search Engine Journal Podcast: Mistakes Smart Web Designers Make That Can Kill SEO Google PageSpeed tool Mobile Friendly Test