Episodes
Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.
Published 02/20/17
MaryJo Cranmore from MaryJoCranmore.com and Message2Media.com says that you have a unique ability (a superpower) and that can be the basis for the branding that you cultivate. Take those raw materials, hobbies, your skillset (what you've learned), your accomplishments (your experiences), and that unique piece of you to get noticed and stand out from the crowd.
Published 02/17/17
Rachel Archelaus from RachelArchelaus.com and IntuitiveArtAcademy.com has some entrepreneurial advice to share with you when it comes to tapping into your creativity, getting outside of your own head, and turning on your brain flow.
Her method involves asking the right questions of yourself, drawing on crayons (or colored pencils) and paper, scribbling with your eyes closed, and then decoding the drawings and colors used in that drawing to achieve huge insights. She also talks about the...
Published 02/16/17
Brad Baldridge from TamingTheHighCostOfCollege.com is an expert in both late-stage and early-stage college planning, and he gives you several options when it comes to raising money to pay for your child's college education, including side hustles and building businesses your future college student can run.
Published 02/15/17
David Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG).
He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a specific need, and sell it to the immediate crowd in front of you.
David has a number of insights about direct mail, online marketing and SEO, getting attention,...
Published 02/14/17
John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow:
Identify your most profitable customer: not your target audience, an actual person... then market more people like that
Add Wow Factor: get prospects to take their eyes off the price (the Happy Meal effect)
Position problem/solution scenario: the same way weight loss companies market...
Published 02/13/17
Keith Callahan is a husband and father of four who can show you how to get not only financial freedom, but freedom of time as well.
He's made money with real estate, financial consulting, network marketing, and life coaching. He has a number of insights about the difference between inspiration vs. perspiration, along with self-obsession, perspective, and gratitude.
Resources
KeithCallahan.com
The Business of Life Podcast
Published 02/10/17
Sherrie Sokolowski (email address
[email protected]) from SLSEventPlanning.com is an event planner who can structure, strategize, and fill seats in your live events.
She has tons of unique insights about "modern" soft-sell events and workshops with bonus days. She wants to tell you about common mistakes made with events, venues, overflow rooms, webinars, live streams, cancellations, and more.
Published 02/09/17
Pamela Gockley from Repuatus.com wants you to work on your reputation. Branding is who you are, but reputation is how you're perceived (which may be egotistical, narissistic, or aggressive). It's important to take the DISC profile test (every year if you can) so yoy find out who you really are, and then apply the four D's...
Discover: discover your past and personal awareness, how do people perceive you?
Define: set goals
Develop: website, target marketing, and messaging
Defend:...
Published 02/08/17
Diane Gardner from TaxCoach4You.com is a tax superhero and wants you to avoid mistakes you're making on your taxes, such as using the wrong entity type or not deducting meals and entertainment. You can make use of your home office deduction, hire your kids, make use if health insurance and retirement if you know what to do.
Published 02/07/17
Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website.
The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too big).
Next, optimize your site for what your users want, as well as their intent (for those customers who come to your site for a specific purpose, for example, to find a...
Published 02/06/17
Mark Walker from Luxmana Investments wants you to escape the rat race. He wanted to leave the corporate world and read "Rich Dad, Poor Dad" which led him to generating enough passive income from real estate flipping and investing to eventually quit his job.
In our discussion today, Mark talks about discipline, lifestyle, decision-making, priorities, procrastination, and inspiration.
Published 02/03/17
Marc Miller from CareerPivot.com is a professional career changer for his clients. He's here to help you discover not only who you are, who you work best with (environment). For example, some people are "structured anarchists" and "stealth competitors."
Listen in and discover the difference between talents (things you do innately) and skills (things you learned). Speak authentically, develop your brand, find out how people see you, what's different about you, and where you fit...
Published 02/02/17
Jordan Goodman from MoneyAnswers.com has a number of financial solutions to not only setup your business structure correctly, but obtain business financing, optimize your mortgage, and more.
Resources
MoneyAnswers.com: Jordan's main website
BusinessAnswersToday.com (877-627-5555): setup your business structure (sole prop, S-corp, C-corp, LLC, or LLP)
CorporateLendingSolutions.com (877-290-2510): get business funding
CommercialRealIncomeFunds.com (888-444-2102): invest in small...
Published 02/01/17
Mary Cravets from MaryCravets.com/bigimpact says that instead of drowning people in content, you should build your own path and breeze through the "what the hell" period.
Develop better habits, delegate sooner, narrow ideas, land your favorite clients, and become more productive.
Published 01/31/17
STOP posting randomly on social media without a real strategy!
Sally Hendrick from MakeFBYourATM.com and SocialMediaMarketingLab.com wants you to capture the right cross-section, split test your landing pages, market affiliate products, and make those sorts of small tweaks that get you results on Facebook.
Published 01/30/17
Dr. Charles Runels (phone number: 888-920-5311) is the inventor of the O-Shot, Vampire Facial, Vampire Facelift, and the Priapus Shot.
He's developed and trademarked a widely respected and medically documented procedure that uses Platelet Rich Plasma (PRP) to improve sex, treat injuries, heal Peyronie's disease, fix post-pregnancy incontinence, and more. Dr. Charles has gone from living in his car to running a 2 million dollar per year business by becoming excellent, modeling mentors,...
Published 01/27/17
Dr. Frank Gibson from LastCallProgram.com wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades.
Published 01/26/17
Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them.
He also has a concept called Mantra Design, where simple beats better. You should get onto the peer level with your customers to discover their unmet needs and long-term pain. Run your product by 12...
Published 01/25/17
Redd Horrocks from InstantVoicemails.com was a voice actor for 13-14 years and discovered Fiverr as a way to do what she loves while living anywhere and setting her own hours. She has over 13,000 reviews from satisfied customers, has completed 27,000 jobs on Fiverr, plus 3,000 on other sites -- generating a six figure freelancing income from just 4 hours a day on weekdays and 1 hour per day on weekends.
Listen in as Redd explains how she's streamlined her process with a personal assistant,...
Published 01/24/17
Fred Gleeck (email address:
[email protected]) is a business coach. If you have a skill or passion, Fred can Joint Venture partner with you and package those insights into an information product for passive income.
Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer client) where he made use of that "unsold inventory" of information that many business owners seem to have. You'll also hear about how Fred...
Published 01/23/17
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Important Quotes from Famous People
"Whether you think you can or you think you can't, you're right." -- Henry Ford
"The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski
"Don't be afraid to give up the good to go for the great." -- John D. Rockefeller
"Don't compare your behind-the-scenes to someone else's highlight...
Published 01/20/17
"If you're not prepared to be wrong, you'll never come up with anything original."
-- Ken Robinson
Here's why I ask if you're afraid...
A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of game that leaves a lot of players super angry by the end...
Well, I didn't mind it too much that one of the guys in our group kept making us start over... as in... if HE was the one who was...
Published 01/19/17
Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed.
Published 01/18/17