228: Are You Afraid?
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"If you're not prepared to be wrong, you'll never come up with anything original." -- Ken Robinson Here's why I ask if you're afraid... A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of game that leaves a lot of players super angry by the end... Well, I didn't mind it too much that one of the guys in our group kept making us start over... as in... if HE was the one who was down on his money, even if the rest of us were doing well, he would suddenly act super sad and push and prod us until we gave in and restarted the game... If he was raking in the money in Monopoly, he had no problem continuing the game... even if others were having trouble. It's just a game, we were having fun, and I don't think we actually saw a complete gamethrough to completion that night... BUT... it got me thinking... Imagine if that friend of mine (I didn't know him that well, he was just someone's brother who happened to be there) had saw one of our games through? Maybe he'd still lose or maybe he would have come out of those "tough times" on the other end, and really enjoyed that rollercoaster ride? As opposed to starting it over and playing it safe... What does all this have to do with internet marketing, being an entrepreneur, and growing your online business? Many People Are Afraid To Actually See Their Business Become A Business... It might get tough and scary They might have to change course They might get confused and not know what to do next They might have to admit they were wrong or that something isn't working Is this "fear" problem something that you can solve in the next 10 seconds? Is it something that won't rear its ugly head sometime later? Heck no... BUT... If you've felt that you've "restarted the game" too many times and you haven't finished that sales letter, product, or have neglected that blog or podcast... it's possible that you needed to ride the wave of failure down only to ride an even bigger wave of success back up... But YOU are the only one who can say that statement is true... I honestly believe that you should focus on whatever you think your best chance of making money is for the next 30 days... commit yourself to that singular goal and take four actions per day in service of that goal... I also think that a long term goal of yours is to have 300 pieces of content (whatever that means to you -- quick YouTube videos, short podcasts) that lead back to you and your websites, your opt-in forms, your sales letters. Not 300 pieces of content overnight, but that should be your long-term goal in order to bring in enough traffic to sustain you and your business. WP Import and Podcast Crusher I think that our WP Import plugin is a great tool to fill up a blog with content (whether you did or didn't write it yourself) and our Podcast Crusher podcasting course is a wonderful complement to that tool, because podcasting allows you to quickly speak out whatever's on your mind... AND even have other experts create the content for you, which they will gladly do. I've interviewed 125 people for my podcast in the past 143 days -- it's only been an extra time commitment of about 4 hours per week on my part (it would be a lot less if I chose not to publish 5 days a week which I can always change) --- It's increased the blog traffic big-ly, opened up a ton of doors (joint ventures) I didn't have previously, and I'm already on the schedule with a few other marketers to appear on THEIR shows, provide value to THEM and introduce ME to THEIR audience. I hope that in the coming year you aren't afraid ...
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