Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in to tons of takeaways about: how to avoid spreading yourself too thin how to simplify your marketing with "one problem, one solution" thinking some huge breakthroughs about Facebook and LinkedIn advertising