Online Business Success: Why Some People “Make It” With Internet Marketing (And Others Don’t)
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This scares the heck out of me and maybe you can relate... I'm not sure how long you've been building your online business, buying courses and plugins, how long you've been on different marketers list and seen the affiliate contests and big launches... I ask myself these sorts of super scary questions all the time: "If such and such had a million dollar launch back in 2014, why haven't I heard anything from them since?" "If this other marketer made 2 million dollars in a day back in 2012, why are all their websites dead and gone just 5 years later?" The short answer is that they didn't systematize and checklist-ify their business using a something like this: Time Management on Crack Tons of internet marketing names have completely disappeared from the face of the planet and I don't think they were abducted by aliens... so why do some people seem to: Have made money back in the day but seem to be struggling now (not really mailing or promoting)... OR: Been super successful back then but now I can't find any websites or even what I bought from them... What's the difference? Here's what I think it is... 1. they actually have a way to make consistent money over time (as opposed to the huge launch where 30% goes to refunds and 60% to affiliates)... ... A launch of any kind with affiliates is a great way to build a list, but if you don't monetize that list into some recurring passive income within a few months, you'll find that the list goes cold/stale and you'll have to rebuild it every year... 2. they have fun with this internet marketing thing (hint: seeing money come in every day from your efforts is a huge way to have fun with your business) There are going to be up's and down's in your business and what's frustrating sometimes is that you DON'T get paid while you're building something (sales letter, product, membership site) but then you DO get paid after it's done -- so you have to "have faith" and enjoy the adventure, be an entrepreneur and rise to the challenge to overcome whatever obstacle is in front of you 3. they reinvent themselves every few years: I see some people trying to teach article marketing and "how to make an e-book" using the same stuff they taught 10 years ago... It's perfectly ok to sell your best and classic stuff, and if it's still selling, keep promoting it! It would be a waste to just throw away old products and websites if they still deliver great value... BUT... I believe that you and your business are screwed if you aren't looking to reinvent yourself every 3-5 years or so. I used to be known as just a PHP programmer Then a WordPress person I sold low priced plugins for a while Then transitioned into high ticket courses Then built software into our courses And now we're building some software-as-a-service tools such as Website Remote 4. and finally, successful people use systems, templates, and checklists so they can get those daily repetitive tasks (writing content, creating videos, running webinars) completed (those add up to a lot over time) AND have fun doing what pays the bills and get to the creative and weird stuff... I take tons of time off in my business and you don't even know it because everything still runs... emails still go out, membership sites take orders and the help desk tickets are still answered. All those recurring payments come in every morning, and I want that for you too. If you feel like in 2016 you could have done more, you were burned out every once in a while and didn't know why or how to avoid it (or shorten the burnout length of time) next time, if you weren't having fun, if you felt like you started more things than you finished...
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