Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.  Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing. Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK EDGE Podcast Regularly ranked in the Top 100 in the charts and with over 400 episodes, the EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Listen weekly to grab your edge! https://MyEdgePodacst.com On Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses and successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. https://OnBusinessPodcast.com