Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc... We talk about what online marketing looks like after 3rd party cookies are gone. About Rich Stone Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget. Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial...

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales. ABOUT SHEILA BUTLER Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice...

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines. ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning,...

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales. You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales. About Chris Knudsen Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s...

You need someone in your company running contribution margins across all products and services. Here's how to get it right.  SHOW LINKS How to Run a Great Finance and Accounting Department with CFO Sean Lamb https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an...

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in...

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY. It's a mini class so you can learn SEO in an episode.  About Kyle Roof Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.  Kyle’s SEO...

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another.  Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly. About Jeff Greefield Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology. Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and...

Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like. Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand. The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their...

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line. You'll leave this episode with everything you need to know about Contribution Margin. Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email...

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?  Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it. Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right. Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host...

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS: Influencer Marketing Effectiveness Study in Journal of Marketing https://journals.sagepub.com/doi/abs/10.1177/00222429221102889 Effectiveness of Influencer Marketing vs Social Media Sponsored...

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.  Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing. Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host...

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it. This episode will give you a marketing edge! EPISODE LINKS: Caffeine’s Effects on Consumer Spending Study https://journals.sagepub.com/doi/10.1177/00222429221109247 Please be sure to hit...

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send. Email Spreadsheet Model mentioned in this episode: Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access to the spreadsheet he references and uses in this episode. Please be sure...

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are. This episode will give you an edge in your email marketing. Please hit "FOLLOW" so you don't miss any episodes. EPISODE INFORMATION ConvertKit - best email marketing service. Get your free trial: --> https://convertkit.com?lmref=KgZAlw  Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your...

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works. See MARKETING episode #8 for an explanation of the customer acquisition cost formula. Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW...

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business. Note that marketers refer to Customer Acquisition Cost as CAC Please be sure to hit "Follow" so you don't miss any marketing episodes! CONNECT WITH US Claim your spot on Brandon's Weekly Newsletter to Get Your Marketing Edge! Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 Please be sure to hit "FOLLOW" so you don't miss any...

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers. This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores. MARKETING Ep. 4:  Net Promoter Part 1 - Net Promoter Score Definition MARKETING Ep. 5:  Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages MARKETING Ep. 6:  Net Promoter Part 3 - How to Get Your Net Promoter Score From Your Customers - The...

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers. This is Part 3 of a four part mini-series on Net Promoter Score. Check the  last two MARKETING episodes on Net Promoter Scores. MARKETING Ep. 4: Net Promoter Part 1 - Net Promoter Score Definition MARKETING Ep. 5: Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages Please be sure to hit "FOLLOW" so you don't miss any...

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers.  This is Part 2 of a four part mini-series on Net Promoter Score.  Next in the mini-series is how to collect your Net Promoter Score from your customers.  Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Sign up for Brandon's Weekly Newsletter to Get Your Marketing Edge! Over 17,200 listeners and...

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing. This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is what your score means and the scale. Please be sure to hit "Subscribe" so you don't miss any episodes! CONNECT WITH US Sign up for Brandon's Weekly Newsletter to Get Your Edge! Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 SHOW...

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions.  Show Notes Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them.  Number of Unique Visitors (week, month, year)Session DurationAverage page views per sessionTime on page(s)Bounce RateTraffic...

Brandon describes the difference between marketing and sales and why it's important to know the difference. Show Notes Marketing - what it is and how it sets up and supports salesSales - how sales relies on marketing and it's role in the sales processMarketing role post sales Please be sure to hit "Subscribe" so you don't miss any episodes! Please be sure to hit "Subscribe" so you don't miss any episodes! CONNECT WITH US Sign up for Brandon's Weekly Newsletter to Get Your Edge! Over...