Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales. ABOUT SHEILA BUTLER Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships.  Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more. ​ Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments.  She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.​​​ LINKS Butler Marketing Group https://www.butlermg.com PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com The Brandon White Show Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com PRODUCTIVITY Productivity tips in under 5 minutes https://podcasts.apple.com/us/podcast/productivity/id1694396715