Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS: Influencer Marketing Effectiveness Study in Journal of Marketing https://journals.sagepub.com/doi/abs/10.1177/00222429221102889 Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales How To Work with Influencers and Why the"Pay for Post" Model is Dead. EDGE Episode 239 https://myedgepodcast.com/episodes/how-to-work-with-influencers-and-why-thepay-for-post-model-is-dead-with-taylor-lagace-the-co-ceo-and-co-founder-of-kynship-ep-239-268 Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK EDGE Podcast Regularly ranked in the Top 100 in the charts and with over 400 episodes, the EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Listen weekly to grab your edge! https://MyEdgePodacst.com On Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses and successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. https://OnBusinessPodcast.com