Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another.  Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly. About Jeff Greefield Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology. Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily. Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood. EPISODE LINKS Provalytics https://provalytics.com Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK EDGE Podcast Regularly ranked in the Top 100 in the charts and with over 400 episodes, the EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Listen weekly to grab your edge! https://MyEdgePodacst.com On Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses and successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. https://OnBusinessPodcast.com