Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like. Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand. The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo. Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites. This is a great episode for marketers. EPISODE LINKS Slo Jeans https://slojeans.co Please be sure to hit "FOLLOW" so you don't miss any episodes! CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK EDGE Podcast Regularly ranked in the Top 100 in the charts and with over 400 episodes, the EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Listen weekly to grab your edge! https://MyEdgePodacst.com On Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses and successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. https://OnBusinessPodcast.com