Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks. This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: Why marketing always stats with the customerThe Apprentice TV show and one of its fatal flawsNo understanding of target market sets up failureThe correct way to understand a customer segment and develop the correct products and services Links and Show Notes. For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk