Marketing without the hype - why we need a  back to basics approach – MAF298 Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing...

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why...

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 This week let's talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It's called Monroe's Motivated...