In this episode of Marketing & Margaritas, we're diving into the top strategies for creating engaging content in email marketing. We'll discuss why it's essential to have a clear goal for each email—whether it's improving sender scores or boosting click rates, not every email needs to focus on sales. We'll discuss the five key pillars of email content: promotional, trust-building, objection handling, branding, and educational. Plus learn how to craft compelling subject lines that capture attention using techniques like questions, scarcity, curiosity, and humour. And of course we'll touch on building and maintaining a clean, engaged email list, understanding and segmenting your audience, and providing valuable and relevant content to keep your subscribers coming back for more. Following: https://www.instagram.com/marketingandmargaritas_/