On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey 🫶🏻 Jumping in the dms about my launch! I am launching a new valentines lingerie collection in December! Have a question you want answered on the podcast, jump into our Instagram DMs: https://www.instagram.com/marketingandmargaritas_/

In this episode we dive deep into each stage of the launch plan Ruby uses for her service based clients. We discuss what is needed to be successful at each stage and how you, as a service provider, can plan and execute this strategy next time you are selling one of your offers. Ps. Found this episode helpful and are itching for more? Checkout “The Launch Playbook” now available for our paid subscribers:...

Wondering whether a waitlist or direct launch is the best move for your next product? In this episode, we break down the pros and cons of each strategy, exploring how a waitlist can build demand and excitement versus the impact of a no-wait, direct launch. We discuss which approach aligns best with your brand and audience, ensuring your next launch is set up for success. Follow: https://www.instagram.com/marketingandmargaritas_/

In this episode, we’re diving into how businesses can turn the holiday season into their best-performing time of year. We’ll share strategies to keep you busy if things slow down and ways to take advantage of the holiday spending surge. Whether it’s maximising quieter times or riding the festive sales wave, we’re breaking down actionable steps that help you thrive in every scenario. Don’t miss out on learning how to make the holiday season your most rewarding yet! Follow:...

Today's Margi Hour we answer Faye's question: "Hey girlies! Absolutely love the podcast (listening from the UK). Just a quick question, one of my clients is in the charity sector - if you have any insight to share here that would be amazing. We have basically no budget so everything is organic, we can’t run giveaways. Any ideas/ tips on how to keep building up our audience? Xx" Have a question you want answered on the podcast DM our Instagram:...

In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping. Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales. Maddi discusses the key benefits for brands—like increased engagement, instant conversions, real-time feedback, and FOMO-driven sales—that make this strategy so...

In this episode of Marketing & Margaritas, we dive into the power of social proof and why it’s a game-changer for your business. We break down the various types of social proof—from customer reviews to influencer endorsements—and share practical tips on how to collect them effectively. Plus, we explore how you can leverage social proof to boost your marketing strategy, build trust, and drive conversions. Follow: https://www.instagram.com/marketingandmargaritas_/

Welcome back Margi friends! In this episode, we dive into the ever-evolving world of User Generated Content (UGC) and debunk the myth that it’s on its way out. Maddi explore's the UGC strategies that are thriving with creators and how brands can effectively incorporate them into their marketing plans. Whether you’re looking to elevate your content or rethink your approach, we’ll break down the best tactics to make UGC a powerful part of your strategy. Follow:...

On today's episode of Margi Hour we answer Eleonora's question; "Hey Girls, I have been struggling to adapt my content on Instagram after I started my TikTok - how can someone that has TikTok followers find an Instagram strategy and how can they 'transfer; followers from one platform to another?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

As the year winds down, Quarter 4 presents unique challenges and opportunities for brands and marketers. In this episode, we’re giving you our top predictions for the final quarter of the year. From the latest trends in social media to the evolving landscape of ecommerce and customer behavior, we’re breaking down what you need to know to make the most of this crucial time of the year. Whether you’re gearing up for a holiday sales period or planning your year-end campaigns, this episode...

With Black Friday just around the corner, it’s essential to start your warm-up phase—building your email list, growing your retargeting pool, and creating hype for the biggest sale season of the year. In this episode, we provide an outline for a successful Black Friday period, drawing from years of experience working with ecommerce and service brands. Follow: https://www.instagram.com/marketingandmargaritas_/

This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers. Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers. In today's episode we discuss the rise of EGC and how you can implement it into your...

In today's episode we are discussing Stan Store - your one-stop shop as an online service provider. This episode is not sponsored by Stan - it's just a tool Ruby has recently been loving in her business and wanted to share the pros and cons, what it can do for your business and how you can make more residual income by using Stan. If you would like you can trial it here for 14 days: ⁠TRIAL HERE⁠ ___ Follow us on...

In this episode we discuss why adding a digital product into your offer suite is a great way to increase your revenue. We go through what digital products could make sense in your business, how to effectively build and launch the product and which systems and tools you will need to effectively add this into your offer suite. ___ We spoke about Stan.Store in this episode, if you would like to try Stan you can trial it here for 14 days: TRIAL HERE ___ Follow us on...

On today's episode, we are answering a question from Jaz, “Could you please do a Margi hour on Instagram basics. How many post a week, content pillars etc” We decided to focus this episode on Content Pillars as it’s something I see a lot of people getting confused about! We discuss what they are, why you need them and how you can strategically create them for your business. If you want a question answered on the podcast jump into our Instagram DM: @marketingandmargaritas_

In this episode of Marketing & Margaritas, we're diving into the top strategies for creating engaging content in email marketing. We'll discuss why it's essential to have a clear goal for each email—whether it's improving sender scores or boosting click rates, not every email needs to focus on sales. We'll discuss the five key pillars of email content: promotional, trust-building, objection handling, branding, and educational. Plus learn how to craft compelling subject lines that...

Engagement is a crucial part of any marketing strategy but how do you revive a somewhat dead Instagram audience? In today's episode, we share our top tips and strategies to revive a dead audience or drive more engagement to a new Instagram audience. Tune in for actionable steps you can take immediately to turn your Instagram followers from crickets to raving fans! ___ Ps. Have you heard? Our subscriber-only episodes are now live! You can join this exclusive membership by following this...

We all know the key to success in business is increasing your LTV. In this episode, we dive into effective post-purchase strategies for driving repeat business. Learn how personalised thank-you notes, exceptional customer service, and tailored product recommendations can set your small brand apart. We discuss the importance of building long-term loyalty through community engagement and creating value beyond the initial purchase. We also discuss how exclusive discounts,...

On today's Margi Hour we answered Clio's question; "I am looking to start building my audience for a personal/ service brand as an exercise physiologist in women’s health. With my Facebook account, do you recommend I use my personal Facebook page and make it public or should I create a business FB page so that I can advertise, access meta suite tools etc. Also was wondering if is a violation of FB rules to use personal page for this?" If you want a question answered on the podcast jump...

Disclaimer: Apologies for the poor audio, we weren't recording on our normal devices. As the new financial year kicks off, it's the perfect time for businesses to strategise and seize opportunities for growth and success. In this episode, we’ll guide you through key tactics to capitalise on this pivotal time of year. Discover how to leverage financial year-end data to inform your marketing strategies and make data-driven decisions. We’ll explore ways to refresh your marketing...

In this episode, we dive into the often-debated topic: Are discounts hurting your brand? While offering discounts can drive quick sales and attract new customers, it can also have unintended consequences on brand perception. We will explore the appropriate level of discounting and how to determine it through thorough market research, competitor analysis, and historical sales data. Learn how to utilise A/B testing to gauge customer response and implement tiered discount structures to maintain...

Listen in as we predict marketing and business trends for the rest of 2024. Live in Perth and interested in attending Maddi's workshop, find out more here. Follow us over at ⁠@marketingandmargaritas_