In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping. Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales. Maddi discusses the key benefits for brands—like increased engagement, instant conversions, real-time feedback, and FOMO-driven sales—that make this strategy so effective. Follow: https://www.instagram.com/marketingandmargaritas_/