Listen in as we predict current trends for the rest of 2023 and even 2024. Follow us over at @marketingandmargaritas_

In this episode, we're diving deep into the world of boosting sales, and we've got some effective techniques to share with you. Whether you're selling products or services, we've got you covered. From clever BOGO strategies to secret VIP sales that create buzz, we'll show you how to make customers feel truly rewarded. Plus, we'll reveal how to leverage live events and quick-fill strategies to generate excitement and sales momentum. If you're looking to increase your sales fast, this...

In this episode, Maddi explores the world of paid advertising and helps businesses assess their readiness for this marketing strategy. This episode revolves around crucial considerations for effective ad campaigns: We discuss the question of a suitable starting budget for ads, emphasising that while a larger budget often leads to better outcomes, it's essential to choose a budget that aligns with your financial comfort. Maddi also discusses the importance of having a robust strategy in...

In today's episode we discuss our top Instagram Strategies to get your ideal clients to find you. We cover: - Why SEO is crucial - What type of content works best for attracting an audience - How collaborations can help you grow your audience - The role UGC and influencer marketing plays in this stage - Other attraction strategies that can support your growth We also invite you to attend a FREE Instagram training run by Ruby Consultants that dives deeper into attraction strategies...

This week we discuss 6 of our favourite tech tools that we're using everyday with our clients and within our own businesses. From content creation, to website management and competitor analysis, these tools are a must for any business. Should we do a part 2?

Is your marketing strategy not delivering the results you expected? In this episode, we uncover the crucial elements contributing to this challenge: Strategy Shortcomings: Explore how a well-defined strategy can steer your marketing efforts in the right direction. Moving Beyond Vanity: Learn why focusing on meaningful metrics trumps fixating on superficial numbers. The Power of Data: Discover why a solid grasp of your analytics is essential for making informed decisions and...

Is it too late to grow your TikTok account?  Short answer… No! Maddi goes into her strategy on how she grew her account to 20k+ followers in just 20 days.  We encourage anyone who is looking to grow their account or struggling to understand how the platform works to give this episode a listen (and watch).  Follow Maddi’s TikTok account to dissect her strategy and understand why it’s performing so well.  @madecreativeco

This week we're turning our attention to the hot topic of Threads, the shiny new social media platform that has everyone buzzing. We'll be dishing out our initial thoughts and impressions and discuss what makes this platform stand out from the rest. So grab your salt-rimmed glass, squeeze that lime, and join us as we toast to the exciting world of Threads. Pour yourself a margarita and get ready to sip on some marketing knowledge with a twist. @marketingandmargaritas_

In this episode we talk through all the common Instagram hacks we've heard from other gurus and the Instagram god himself. But it's not all about busting myths. We also share proven strategies that can genuinely enhance your Instagram presence. From creating compelling content to fostering genuine connections with your audience, we reveal techniques that work within the framework of the algorithm to boost your visibility and grow your following organically.

Welcome back margarita lovers! In this podcast, we explore the crucial role that website content plays in engaging, informing, and ultimately converting visitors into loyal customers. Whether you're a business owner, marketer, or content creator, understanding the buyer's journey is essential to driving success and achieving your goals. Join us as we unpack the different stages of the buyer's journey: awareness, consideration, and decision. We'll reveal the key types of content that are...

Ready to harness the power of Instagram to drive sales? Join us on our latest episode as we dive into the art of selling on Instagram and explore the content needed for each stage of the buyer's journey. We start by dissecting the buyer's journey and its crucial stages: Awareness, Consideration, Conversion, Retention, and Raving Fan. Understanding this funnel is key to crafting effective marketing strategies that guide your audience towards becoming loyal customers and advocates. In the...

Ready to harness the power of Instagram to drive sales? Join us on our latest episode as we dive into the art of selling on Instagram and explore the content needed for each stage of the buyer's journey. We start by dissecting the buyer's journey and its crucial stages: Awareness, Consideration, Conversion, Retention, and Raving Fan. Understanding this funnel is key to crafting effective marketing strategies that guide your audience towards becoming loyal customers and advocates. In the...

Grab your margarita and join us in celebrating a milestone: it's our 1st birthday at Marketing & Margaritas! In this special episode, we reflect on our journey and share everything we've learned about starting a podcast, the ups, the downs, and everything in between. We reminisce about the amazing year we had and challenges we encountered while launching our podcast. From brainstorming the concept to tackling technical hurdles, we reveal the behind-the-scenes stories that shaped our...

Marketing is essential for business success, but sometimes it's a challenge to handle it all in-house. That's where outsourcing comes in! In this episode, we discuss when it's the right time to outsource your marketing efforts and who you should trust with the job. Join us as we explore the signs that indicate you might need some outside help with your marketing. We'll tackle common hurdles like limited resources and lack of specialised skills. By outsourcing, you can focus on what you do...

Oh no... Instagram is down again - what are we going to do... But in all honesty, as business owners we heaviliy rely on Instagram to make money and make our business go roound... So what to you do when the app is down (like it was this week) or you get hacked or shadow banned? In today's episode we share our top strategies to ensure you business is protected when you don't have Instagram and what you can do today to protect youself. Enjoy! Ps. Are we social yet? Come over to Instagram...

Today's episode is all about SEO and if it's dead. Listen in as we discus a somewhat controversial topic that has been circling the internet of late and our opinions on this topic. Enjoy! Ps. come and get social with us: @marketingandmargaritas_ @made_creativeco @ruby.consultants

In today's episode we discus which programs we love (and not so much!) when it comes to websites, course builders, email marketing/ CRM providers and social media tools. We discus the Pro's and Con's and what to look for for both e-commerce and service based businesses. Enjoy! ___ Ps. Are we social yet? Come over and give us a follow and say hello! @marketingandmargaritas_

In today's episode we discus the exact Marketing Strategies and Funnel that are working in both of our businesses; Made Creative Co and Ruby Consultants, right now. We take you through each stage of our Marketing Funnel and how we attract, nurture and convert our audiences. We also give you actionable steps if you would like to adopt our strategies and give them a go in your business too. Enjoy! Ps. Are we social yet? Come and say hello to us over on socials: Marketing and...

An omni-channel refers to a marketing strategy that provides customers with a seamless and integrated experience across multiple channels or touchpoints. These channels can include physical stores, websites, social media platforms, mobile apps, and more. In today's episode we discus how having an omni-channel strategy in your business can help increase your sales and customers and how you can easily implement this strategy in both service and product based businesses. Enjoy! Ps. are you...

Social proof: the idea that consumers will adapt their behavior according to what other people are doing. In today's episode we discus what social proof is, how it impacts sales and different types of social proof you can use in your marketing. Enjoy! Ps. Are we social? Come and say hi over at @marketingandmargaritas_

Curious about Meta's new subscription-based verification? Want to know if it's worth the investment? In today's episode we give our thoughts on one of Instagrams latest updated. We discus: What it is Who it's available for The benefits of Meta verified Our thoughts and if we are going to apply Enjoy! ____ Ps. Are we social? Come over and have a chat with us over at @marketingandmargaritas_ Or come and follow our business accounts: @madecreativeco @ruby.consultants For ways you...

Welcome to today's podcast where today we will be discussing the role of User Generated Content (UGC) in marketing. We discus the power of implementing a UGC strategy across both e-commerce and service based industries and dive deep into strategies that we have both applied for various clients. Enjoy! ___ Ps. are we social yet? @marketingandmargaritas_ @rubyconsultants @madecreativeco

Welcome back to another episode of the Marketing and Margaritas podcast! In today's episode, we thought we would dive deep into 4 different marketing strategies that are working for different clients - ones that you can implement into your business too! Enjoy! Ps. Are we social yet? Make sure you come over and follow us at: @marketingandmargaritas_

In this episode, we dive into the world of Instagram Lives and how they can be used to effectively grow your ecommerce or service based business. We discuss the benefits of going live on Instagram, from increased engagement to building a stronger brand presence to overcoming objections and building trust quicker.  We explore the different types of content that work well on Instagram Lives, including Q&A sessions, product demonstrations, and behind-the-scenes peeks. We also cover...

Unless you have been living under a rock I'm sure you have heard the word 'ChatGPT' going around a bit lately...  In today's episode we have decided to take a deep dive into ChatGPT - what is it, how can you use it in your business, our thoughts on it and if we feel it's going to take away work from copywriters, social media mangers and marketers. So grab your pen and paper, let's get stuck into it! ___ Ps. Are we social yet? Let's be friends on Instagram! Marketing and Margaritas Ruby...